The Mogul Transformation

When you think of the Kardashian-Jenner clan, you think of business. While Kim Kardashian has Skims and Khloé has Good American, the youngest sibling, Kylie Jenner, arguably shifted the landscape of celebrity entrepreneurship the most dramatically. Fans obsessed with Kylie Jenner latest updates know that she is rarely sitting idle. But amidst the photo shoots and red carpets, just how many companies does she actually own?

The answer is complex because “ownership” in the corporate world involves equity, partnerships, and majority stakes. Kylie isn’t just slapping her name on products anymore; she is building distinct brands that target specific market segments. Unlike actors such as Tom Holland or Zendaya, whose primary income comes from box office hits and endorsements, Kylie’s wealth is tied to product volume and brand equity.

In this guide, we will dissect her current active businesses, the ones that failed, and exactly how much of them she still controls after her historic deal with Coty.

1. Kylie Cosmetics: The Crown Jewel

The story of Kylie Cosmetics is modern business folklore. Launched in 2015 with the “Kylie Lip Kit,” the initial stock sold out in less than a minute. What started as a way for a teenager to address her insecurities about her lips turned into a global powerhouse.

The Coty Deal: Does She Still Own It?

In 2019, Kylie made headlines by selling 51% of Kylie Cosmetics to beauty giant Coty for $600 million. This deal is what initially vaulted her into the conversation of “youngest self-made billionaire” (a title later contested by Forbes). While she no longer owns the majority stake, she retains roughly 44% ownership and remains the creative visionary.

This business model differs significantly from Selena Gomez and Rare Beauty. While Selena has explored selling a stake, she has maintained a tighter grip on the independent nature of her brand for years. Kylie’s move to sell to Coty was a strategic exit to secure generational wealth while keeping her face on the packaging.

Get the Iconic Look

Achieve the signature matte lip that started the billion-dollar empire.

Check Price on Amazon

2. Kylie Skin: Expanding the Beauty Umbrella

Following the success of makeup, Kylie launched Kylie Skin in May 2019. The logic was simple: healthy skin is the base for good makeup. The brand launched with a pink aesthetic and products like the Walnut Face Scrub, which initially caused controversy but sold out regardless.

Like the cosmetics line, Kylie Skin falls under the Coty umbrella. The brand focuses on “accessible luxury” skincare. While it may not have the dermatological backing of high-end medical brands or the viral routine complexity of the Kim Kardashian skincare routine (SKKN), it targets a younger demographic looking for aesthetically pleasing, functional products.

Performance and Reception

Kylie Skin has remained a steady performer, expanding into Europe and utilizing retailers like Douglas and Harrods. It proves that Kylie’s influence can move categories, a feat that other influencers struggle to replicate.

3. Khy: The New Era of Fashion

In late 2023, Kylie surprised the industry by launching Khy, a fashion line that aims to blend high fashion with accessible price points. Unlike the now-defunct “Kendall + Kylie” PacSun collaborations, Khy feels more personal and curated, often described as “King Kylie” meets minimalist chic.

Khy operates on a “drop” model, releasing limited collections in collaboration with different designers (like Namilia). This creates scarcity and hype. The aesthetic often features faux leather, sleek silhouettes, and monochromatic tones, mirroring the trends seen in Bella Hadid fashion style analyses.

This venture appears to be independent of the Coty deal, suggesting Kylie is diversifying her portfolio back into assets she likely controls fully or has different partners for.

4. Niche Ventures: Kylie Baby and The Swim Controversy

Kylie Baby

Launched in 2021, shortly after her second pregnancy, Kylie Baby offers pediatric-tested, hypoallergenic products. It was a natural evolution for her brand as she embraced motherhood. While not as loud as her cosmetics line, it serves a specific utility for her aging fanbase who are also becoming parents.

What Happened to Kylie Swim?

Not every venture is a home run. Kylie Swim launched to massive hype but faced immediate backlash regarding product quality (sheer fabric, poor stitching). Unlike her other brands, Kylie Swim has gone relatively dormant on social media. It serves as a reminder that even the biggest stars face market rejection if the product doesn’t match the marketing.

This is a stark contrast to the bulletproof nature of Dwayne Johnson’s Teremana Tequila, which focused heavily on product quality before marketing. Kylie Swim seems to be in a restructuring phase or soft discontinuation.

Luxury for Little Ones

Hypoallergenic care for sensitive skin, inspired by celebrity mom standards.

Check Price on Amazon

5. Cosmic: The Solo Fragrance

In 2024, Kylie launched Cosmic, her first solo fragrance. Previously, she had done collaborations with KKW Fragrance (Kim’s line). Cosmic represents her establishing her own olfactory identity. The bottle design is sculptural, and the scent profile is sweet and floral, designed to have mass appeal.

Fragrance is a high-margin business. By entering this space, Kylie is competing directly with heritage brands and other celebrity scents, such as those by Shakira or Ariana Grande.

The Portfolio Breakdown

To visualize the scope of her empire, here is a breakdown of her known corporate interests:

Real Estate: The Hidden Portfolio

Beyond retail products, Kylie Jenner operates a massive real estate portfolio that functions like a business. She buys, renovates, and flips luxury properties in Hidden Hills and Holmby Hills.

Her approach to real estate is aggressive. She owns a $36 million “resort” mansion in Holmby Hills and is building a custom mega-mansion next to her mother, Kris Jenner. This accumulation of assets rivals the property portfolios of Jennifer Lopez and Robert Downey Jr..

These homes are not just for living; they are sets for her content creation, increasing the production value of her social media posts, which in turn drives sales to her companies.

Design Your Own Empire

Get inspired by the architectural styles of the rich and famous.

Check Price on Amazon

The Ecosystem: How It All Connects

Kylie Jenner’s true “company” is her personal brand. Every headline, whether it’s about Timothée Chalamet and Kylie Jenner relationship rumors or her appearing at a Chiefs game (sparking comparisons to Taylor Swift and Travis Kelce), serves as marketing.

She utilizes a funnel strategy:

1. Attention: Generate buzz via Instagram (where she rivals The Rock in followers).
2. Product Integration: Wear Khy or use Cosmic in the viral post.
3. Conversion: Direct traffic to her e-commerce sites.

This is why she remains wealthier than contemporaries like Emma Watson or Jenna Ortega, who rely on studios for paychecks. Kylie owns the distribution channel.

Frequently Asked Questions

The Bottom Line: An Evolving Empire

So, how many companies does Kylie Jenner own? The number is fluid, but the core empire rests on five pillars: Cosmetics, Skin, Baby, Fashion (Khy), and Fragrance (Cosmic).

Kylie Jenner has transitioned from a reality TV star to a legitimate venture capitalist. While she may not write the code or mix the chemicals herself, her ability to monetize attention is unrivaled. She has faced failures like Kylie Swim, but like any seasoned entrepreneur, she pivots. With Kylie Jenner’s net worth continuing to fluctuate with the market, her focus seems to be shifting toward building legacy brands that can survive without her daily Instagram posts.

As we watch other stars like Selena Gomez navigate the business world, Kylie remains the blueprint for the modern influencer-mogul.