What Mascara Does Kylie Jenner Use in 2025?
From her “Wisp Lash” launch to the luxury classics she swears by. We break down the exact products behind the billionaire’s fluttery lashes.
Kylie Jenner has undergone a massive beauty transformation over the last decade. She moved from the heavy, matte glam of 2016 to the fresh, “clean girl” aesthetic that dominates her feeds in 2025. One thing that hasn’t changed? Her obsession with lashes.
While she famously admitted to getting “addicted” to lash extensions in her teen years, she has largely pivoted to natural lashes enhanced by powerful mascaras. Whether she is promoting her own billion-dollar business or shouting out a heritage brand, her recommendations move markets. So, what mascara does Kylie Jenner actually use? Here is the definitive list based on her tutorials, interviews, and product launches.
1. The New Daily Go-To: Kylie Cosmetics Wisp Lash
In April 2024, Kylie launched her newest mascara innovation: Wisp Lash Mascara. She described this product as the answer to the “clean girl” makeup trend, promising a “long, lifted, and fanned-out” look that mimics the effect of individual lash extensions.
Unlike traditional volumizing mascaras that can look clumpy, Wisp Lash is designed to separate every single hair. Kylie herself stated she wanted something that wouldn’t flake or smudge for 24 hours. The formula is vegan and cruelty-free, aligning with the modern demand for ethical beauty. Reviews praise it for giving that “your lashes but better” look that pairs perfectly with a minimal makeup routine, similar to the casual vibes seen in Kylie Jenner’s latest updates.
The newest addition to her line. Designed for separation, length, and a clean “wispy” finish that doesn’t clump.
Find on Amazon2. The “Full Glam” Staple: Kylash Volume Mascara
Before Wisp Lash, there was Kylash Volume. Launched in April 2023, this was Kylie’s first foray into the mascara game. At the time of launch, she made a bold claim: “Kylash is the only mascara I’ve been wearing now for over a year.”.
This mascara is the antithesis of Wisp Lash. It is all about volume, drama, and density. It uses “weightless fibers” to bulk up the lashes without weighing them down. If you see Kylie on a red carpet or in a high-glam photoshoot, this is likely the formula she is wearing. It gives that false-lash effect without the need for glue.
3. The Designer Icon: Diorshow Iconic Overcurl
Before she had her own cosmetics empire, Kylie was a devotee of luxury beauty counters. One staple that appeared frequently in her early “Get Ready With Me” videos and snapchats was Diorshow Iconic Overcurl Mascara.
This mascara is legendary for a reason. The curved brush mimics the shape of an eyelash curler, helping to lift and set the lashes in a swooping curve. It is a favorite among celebrities, including her sister, who often shares products (check out the Kim Kardashian skincare routine for more family favorites). Kylie loved the intense black pigment and the way it held a curl all day.
A luxury favorite. The curved brush acts like an eyelash curler, providing massive lift and volume that lasts all day.
Buy Luxury4. The Cult Classic: Lancôme Hypnôse Drama
Another major player in Kylie’s pre-Kylie-Cosmetics makeup bag was Lancôme Hypnôse Drama. In older interviews, she specifically mentioned using the “Oscillation” vibrating version, but the classic Drama formula remains a staple for getting that thick, jet-black look.
This mascara is known for its S-shaped brush which coats every single lash from root to tip. It is a very “wet” formula that builds volume quickly. Kylie would often use this on her top lashes for maximum impact and a different, smaller brush for her bottom lashes to avoid smudging—a technique she likely picked up from professional makeup artists.
For instant, intense volume. The S-shaped brush grabs every lash for a full-fan effect. A longtime celebrity favorite.
Check Price5. The “Old School” Fave: Charlotte Tilbury Full Fat Lashes
In a 2015 interview with Marie Claire, Kylie (via her then-makeup artist Joyce Bonelli) revealed a specific trick for lower lashes. She would let the mascara wand accidentally-on-purpose smudge the lower lash line to create a grungy, lived-in liner look.
The mascara of choice for this technique? Charlotte Tilbury ‘Full Fat Lashes’ 5 Star Mascara. This glossy, buildable formula separates lashes while adding curl and volume. It’s less clumpy than the Lancôme option, making it perfect for defining lower lashes without looking like a spider.
This era of experimentation was crucial for Kylie. Just as fans track the Timothée Chalamet and Kylie Jenner relationship rumors today, back then they tracked every single product she touched.
A 5-in-1 mascara: curl, separation, volume, length, and drama. Perfect for a glossy, high-definition lash look.
Get The Look6. Frequently Asked Questions
Kylie primarily uses her own brand’s Wisp Lash Mascara for daily wear and Kylash Volume Mascara for more dramatic looks. She launched these to replicate her favorite lash styles.
While she famously wore heavy extensions for years, she has recently pivoted to a more natural look using mascara. However, for red carpet events, she often uses individual falsies (like Lilly Lashes) to enhance the outer corners.
Kylie has shared a tip where she uses black mascara on her top lashes and brown mascara on her bottom lashes. This softens the look and prevents the eyes from looking too heavy or “raccoon-like.”
Yes, Diorshow Iconic Overcurl is widely considered a “holy grail” mascara for its ability to hold a curl without an eyelash curler, which was one of the main reasons Kylie used it for years.
While she sticks to high-end, she has mentioned buying strip lashes at CVS. For drugstore mascara dupes of her look, L’Oreal Voluminous Butterfly is often cited as a close match to her favorite effects.